With an increasing reliance on the internet for both information about your organisation and revenue, website performance can seriously impact on your business. The impact of website performance on revenue is both obvious and well discussed. It is, however, increasingly believed there are other, more hidden impacts.
The impatience of website users is well documented with a belief that a delay of over three seconds being unacceptable. The obvious result is that customers will leave your site and head towards a competitor, with the loss of revenue following. A recent piece of research from Avaya suggests that the impact can be more far reaching. This research reveals that over 85% of consumers admit that the speed and quality of a website’s performance affects their trust in that company.
The amount of money and time you will have invested in building a trusted reputation can be damaged by just three seconds of delay in loading a website! Brand trust is considered very important, especially with the ease of researching your competition on line. Brand trust is too hard fought to lose it due to website performance, given that you will have already taken a hit on revenue.
Testing your website performance may well be an investment that will deliver a significant ROI. It is simple to arrange for a team to work on it and recommend where you have challenges. StarQ are expert in testing, and can put the right team on testing the performance of your website, offering you a chance to retain revenue and brand trust!
Get in touch for more information or to arrange a short, no obligation conversation.